About Prime Equity
Trust the Prime Equity team to guide you every step of the way, from acquiring high-yielding properties to managing the end product.
213 Halsey St, Brooklyn — ground-up, completed 2019
Our Story
Founded in 2005 by Yaron Shemesh and David Zoarets, Prime Equity is a boutique, vertically integrated real estate investment and development company.
Our firm specializes in identifying and investing in commercial and residential projects strategically situated in emerging and prime markets in New York, New Jersey & Florida.
Our Team
Founding Partner
Yaron specializes in the strategic acquisition, management, and improvement of commercial and residential real estate in New York, New Jersey, and Florida. He also has years of experience in business development and financial analysis. With a Bachelor's degree in Economics and Business Administration from the Hebrew University of Jerusalem, Yaron has been successfully planning and developing properties since 2008.
Founding Partner
Along with his passion for the real estate market and entrepreneurial development, David has over 15 years of expertise in property management, construction, conversion, and renovation. Since moving to Brooklyn in 2000, he has executed transactions worth more than $150 million by identifying, developing, and managing commercial and residential properties in New York, New Jersey, and Florida.
Managing Partner
Sharone is responsible for finding prime properties, managing them and overseeing their development. With years of experience in the industry, he has an exceptional ability to identify lucrative opportunities and transform them into successful ventures. His expertise in property management ensures that our clients receive the highest level of service and satisfaction.
Investor Relations Manager
Ayelet is responsible for managing communication between the company's management and its investors. Ayelet also helps support releasing information, handling inquiries and meetings, providing feedback to management, and crisis management.
Controller
With more than 20 years of industry experience, Yariv Lax is the Controller for Prime Equity. Before working with Prime Equity, Yariv was the Senior Accountant at a midsize firm in Brooklyn, NY. In his capacity as Controller of Prime Equity, Yariv is responsible for all aspects of financial reporting, oversight, budgeting, and maintaining banking relationships and banking reconciliations.
Chief of Operations
Roy has been operating in the real estate market for over 5 years and has an eye for locating high-value residential and commercial deals and purchasing distressed properties that are not accessible to the broader market. He harnesses his knowledge and expertise to create maximum value for investors, manage developments, monitor risk factors, provide growth strategies, and ultimately ensure that both the seller and buyer are satisfied.
Our Philosophy
01We find high-yielding deals by scouting high-traffic locations in proximity to popular destinations, convenient mass transit, upscale shopping districts, and bountiful restaurants.
02We don't take shortcuts when it comes to construction. Our projects are built with great care, making sure to deliver on the luxury experience our properties promise.
03Our projects and properties take innovation to the next level with beautiful design and next-level architecture, and state-of-the-art features and amenities.
Invest With Prime Equity
Speak with us about current opportunities and how we can help you reach your investment goals.