20 years
of experience
a lifetime
of success

Trust the Prime Equity team to guide you every step of the way,
from acquiring high-yielding properties to managing the end product.

Founded In


Combined Team Experience

36 Years

Sold & Managed


Our Team


Founding Partner

Yaron specializes in the strategic acquisition, management, and improvement of commercial and residential real estate in New York, New Jersey, and Florida. He also has years of experience in business development and financial analysis.

With a Bachelor’s degree in Economics and Business Administration from the Hebrew University of Jerusalem, Yaron has been successfully planning and developing properties since 2008.


Founding Partner

Along with his passion for the real estate market and entrepreneurial development, David has over 15 years of expertise in property management, construction, conversion, and renovation.

Since moving to Brooklyn in 2000, he has executed transactions worth more than $150 million by identifying, developing, and managing commercial and residential properties in New York, New Jersey, and Florida.


Managing Partner

Sharone is responsible for finding prime properties, managing them and overseeing their development. With years of experience in the industry, he has an exceptional ability to identify lucrative opportunities and transform them into successful ventures. His expertise in property management ensures that our clients receive the highest level of service and satisfaction.


Investor Relations Manager

Ayelet is responsible for managing communication between the company’s management and its’ investors.  Ayelet also helps support releasing information, handling inquiries and meetings, providing feedback to management, and crisis management.



With more than 20 years of industry experience, Yariv Lax is the Controller for Prime Equity. Before working with Prime Equity, Yariv was the Senior Accountant at a midsize firm in Brooklyn, NY. In his capacity as Controller of Prime Equity, Yariv is responsible for all aspects of financial reporting, oversight, budgeting, and maintaining banking relationships and banking reconciliations.


Chief of Operations

Roy has been operating in the real estate market for over 5 years and has an eye for locating high-value residential and commercial deals and purchasing distressed properties that are not accessible to the broader market.

He harnesses his knowledge and expertise to create maximum value for investors, manage developments, monitor risk factors, provide and growth strategies, and ultimately ensure that both the seller and buyer are satisfied.


A team of experts
dedicated to your success

Founded in 2005 by Yaron Shemesh, David Zoarets, Prime Equity is a boutique, vertically integrated real estate investment and development company. 

Our firm specializes in identifying and investing in commercial and residential projects strategically situated in emerging and prime markets in New York, New Jersey & Florida.

Once a project or property is acquired, our expertise extends to fund manager, asset manager, project manager, and property manager, ensuring the highest return on investment throughout every step of the process.



Investing in high quality commercial & residential projects

Premium Location

We find high-yielding deals by scouting high-traffic locations in proximity to popular destinations, convenient mass transit, upscale shopping districts, and bountiful restaurants.

High-Quality Construction

We don’t take shortcuts when it comes to construction. Our projects are built with great care, making sure to deliver on the luxury experience our properties promise.

Innovative Design

Our projects and properties take innovation to the next level with beautiful design and next-level architecture, and state-of-the-art features and amenities.

Real estate development of residential and commercial in
New York, New Jersey, and Florida.

720 E Palisade Ave #105
Englewood Cliffs, NJ 07632